APG – The Network for Airline Services
In 1991, APG was originally established by 5 European General Sales Agency organizations to meet the demand for regional airline sales and marketing representation solutions.
In 1999, APG Network forged a key Partner relationship with IATA to market Pay as you Earn BSP membership to the world’s airlines. The product, now called IBCS, today accounts for over 20% of BSP participation by carrier.
In 2008, APG, with partner Heli Air Monaco, introduced a commercialized Interline Electronic Ticketing (IET) program which now boasts almost 100 airlines
In 2009, building on its representation expertise, over the past twenty two years, APG developed a suite of distribution strategy services collectively known as the APG World Program.
In 2010, APG starts to market tailor-made agreements combining its growing portfolio of products. APG is unique amongst competitors in that we do not propose a “one size fits all” distribution solution of, for example, solely GSA representation or interline electronic ticketing.
In 2011, APG Inc was incorporated under French law, and issued shares to the membership to create a jointly-owned and managed network.
In 2012, APG welcomed its 100th member and generated more than $500m in airline revenues – up 39.7% year on year.
Today, APG has over 100 offices on six continents covering over 170 countries.
APG World Program
Access to a complete set of commercial and distribution products, available worldwide, by signing with any one of the APG Network Members.
We work under the three guiding principles below, that is, we are:
- Airline Focused – on Distribution and Financial Services
- Targeted at improving Airlines’ “Global” Incremental Revenue and
- Operating on a Variable Cost, “Success” Basis
In these difficult times, there are only two ways to improve your business – cut costs or increase revenues. Most of the meaningful cost cutting has likely been done, and
everyone is aware of “core” market revenue enhancement. However, what are you doing about marginal «online», and «offline» markets to generate more revenues?
Could a global revenue increment of 5-10% without investing your own staff assets be helpful?
Grow Your Global Business on a variable cost basis.
We can show you how to grow your incremental global business on a “success” basis – increasing sales in markets that are currently lying fallow – not working for you. We can explain how successful airlines use a mix of Interline, BSP/ARC and Online Travel Agency (OTA) sales channels to optimize revenues and demonstrate how the APG Network programs can energize your revenues in each.